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Andrea Marquez

Host of This is Small Business, an Amazon Podcast

The Power of User-Testing Your Podcast

Speaking Tuesday November 14th @ 3:00PM EST.

About Andrea Marquez

Andrea Marquez is an award-winning, Mexican-American storyteller. She’s currently on a mission to inspire the next generation of entrepreneurs as producer and host of This is Small Business, an Amazon podcast.

Prior to her time at Amazon, Andrea created and hosted LatinEQUIS, a bilingual podcast seeking to motivate audiences to get involved with the Latinx community. While hosting LatinEQUIS, Andrea had the honor of interviewing notable Latinx including Ellen Ochoa, Sonia Manzano, Enrique Acevedo, U.S. government officials, artists, scientists, entrepreneurs, industry-thought leaders, and more.

Andrea’s previous work also includes working as a marketing strategist at Cien+ and the Hispanic Communications Network, where she drove societal impact by infusing cultural intelligence into long term strategies for her clients such as Merck, Prudential, Pfizer, the CDC, UnidosUS, the Robert Wood Johnson Foundation, and more.

Earlier in her career, Andrea worked for singer and producer Marc Anthony, by developing a rebranding strategy, improving communications, and engaging Marc’s fanbase, at A&E Networks, the parent company of AE Network, the History Channel, and Lifetime — as a digital editor, and as a freelance writer and production assistant in Texas and Mexico City, working with the Secretariat of Agriculture of Mexico, the Penguin Random House Publishing Company, and various production companies.

Andrea holds a B.A. in Political Science and Theatre Directing from Columbia University and an M.A. in Journalism and Legal Studies from Harvard University. During her free time she volunteers as a Child Advocate for the Young Center, is on the board of the Patient Empowerment Network and Latinx Professionals, enjoys reading (she reviews books for Penguin Random House), building legos, and walking her two Cavalier King Charles Spaniels (Shakespeare and Juliet).

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The Power of User-Testing Your Podcast

Wouldn’t you like to know if your podcast name, topic, cover art, trailer, host, or any other component is on the right track to success before you launch? Or maybe you already launched and haven’t seen the growth you expected by now and don’t know why? Or perhaps you are looking to do some rebranding or changes to your podcast but are scared of losing your existing audience? This presentation takes you through the power of user testing at any stage of your podcast journey and how you can set up the right questions to test your target audience’s reaction to elements of your podcast that could help you engage the right audience in the right way.

Tuesday November 14th at 3:00pm EST.