Turning Podcast ‘Vanity Metrics' into Audience Intelligence
At Listen Network we've spent almost two years investing in a rethinking of paid podcast promotion focused on audience intelligence with download and subscription growth as a happy byproduct.
Learn to connect the disparate data sources provided by ad networks directly to your podcast growth and ICP targeting and how to apply those learnings across your marketing stack through business intelligence sharing.
We'll share deep dive examples that changed client minds about podcast ROI: a must for agencies.
Thursday November 14th at 11:30am EST.
(And awesome bonuses like an on-demand content library with carefully curated training content from past events and ongoing new material from some of this year's speakers and other industry-leading experts leading up to the conference, a podcast impact assessment that will point you at the low-hanging fruit to fix to make your podcast more profitable, and a complimentary podcast strategy session where you can meet with a podcast strategist one on one to review your show!)
About David (Ledge) Ledgerwood
Ledge is a 17-time founder with interests in B2B services, adtech, podcasting, and professional services.
He started his entrepreneurial journey in 2007 after “doing his time” at PwC, JPMorganChase, UPS, and Advance Newhouse. Since then he’s held all C-level positions at companies as small as $0 to as large as $20M in revenue.
He’s closed over $50M in B2B technology and services sales with an average contract value of $150,000, including 16 enterprise accounts in the last 3 years.
His podcast, Leaders of B2B, is approaching 250 episodes and is (supposedly) ranked in the top 3% of all podcasts according to [websites that track this stuff].
He’s a dad of 5 and he considers that job #1. Originally a NJ/NYC native, he currently trades time between Nashville and Dallas.
Connect with David:
Add1Zero