Many entrepreneurs who podcast will prioritize guest episodes because they secretly struggle with the thought “I don’t have anything good enough to share.”

In this presentation, learn how to confidently craft solo podcast episodes that build your thought leadership with a 4-part content strategy you can use right away to translate your lived experiences, skills, knowledge, and expertise into engaging and thought-provoking solo episodes, even if you don’t think you’re qualified or good enough. Confidently, reap all the business and opportunity benefits from letting your own voice shine.

A summary of the key takeaways: 1) The #1 mistake that leads entrepreneurs to overly rely on guest interviews instead of sharing their own ideas and story through solo episodes; 2) The 4 types of content to regularly create on your show to help your listeners recognize you as the go-to in your niche; 3) How to balance solo episodes and guest interviews so you don’t sacrifice your own voice at the expense of amplifying others

(And awesome bonuses like an on-demand content library with carefully curated training content from past events and ongoing new material from some of this year's speakers and other industry-leading experts leading up to the conference, a podcast impact assessment that will point you at the low-hanging fruit to fix to make your podcast more profitable, and a complimentary podcast strategy session where you can meet with a podcast strategist one on one to review your show!)

Her podcast was also the recipient of the 2023 Golden Crane Award (from the Asian American Podcasters Association) and has spoken on global stages such as Podfest Asia 2024.

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Cheryl Theory