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Fatima Zaidi

Founder and CEO at Quill Inc. and CoHost


Fatima Zaidi is the Founder and CEO at Quill Inc., an award-winning production agency specializing in corporate audio, and CoHost, a podcast growth and analytics tool. As a member of the National Speakers Bureau, Fatima has spoken at various events around the world on media and tech trends leading her to keynote on world stages alongside speakers like Gary Vaynerchuk. In addition to being a commentator for BNN Bloomberg on the challenges that female and BIPOC founders face in entrepreneurship, she is a frequent contributor to publications including The Globe and Mail, and Huffington Post, and has also been featured in publications like Forbes and Entrepreneur. Over the past few years she has won two Top 30 under 30 awards, the Young Professional of the Year by Notable Life, Veuve Clicquot’s Bold Future Award, The Women in Content Marketing Award, and one of Flare Magazine’s Top 100 Women.

Outside of entrepreneurship Fatima is Co-Chair of the #Tech4SickKids council for SickKids Hospital which is the second-largest pediatric research hospital in the world. She is on track to raise 25 million dollars to build a new emergency wing of the hospital, as well as fund some of the world's biggest data and AI projects.

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Attend live:

How to Create a Killer Brand for Yor Podcast and Stand Out in a Crowded Marketplace

With over 2.5 million podcasts and 3,000 new shows popping up every month, podcasting seems to have finally transitioned from a casual gig to a core part of the audio market. It has become one of the best ways to reach a global audience, create an intimate connection with your listeners, and provide valuable on-demand content – and for free. However, are there too many podcasts out there, potentially resulting in choice fatigue? Probably. There are soon going to be millions of podcasts in the ether, most of which will only be listened to by the host, their mom, and maybe their next door neighbor. So just like any other form of mass advertising, podcasters will need to find ways to stand out in an over-saturated market amid all the other content being put out on a daily basis. In this presentation, Fatima will cover various tools, tactics, and strategies podcasters can utilize to make sure their shows stand out and don’t get lost in the crowd.

1:00 PM Eastern, Thursday November 17th.

“I see a lot of podcasters launch really enthusiastically with a great idea. And then soon after get overwhelmed.

You know, A how the post production process, and B, how hard it is to build your audience. Podcasting is a marathon, not a sprint and anything that you can do along the way to accelerate your growth will really give you that edge.

If you have budget, then I would say running ads on the listening platforms. And if you don't have budget, which is absolutely okay, then  really creating engaging content and promoting your show in those podcast forums and communities and building like-minded relationships.” – Fatima Zaidi