Co-Founder and CEO of Capsho
Deirdre Tshien is the Co-founder & CEO of Capsho, the world’s first AI-powered Podcast Copywriter!
Capsho is software that helps Experts who podcast create their AI-generated episode title, player description, show notes, social media captions, promo email, blog post, LinkedIn article and YouTube description – in under 10 mins – so that they can quickly amplify their message, grow their listeners and build their movements!
She is the creator of Content Honey Traps, author of Honey Trap Marketing and host of the Grow My Podcast Show.
Deirdre is a serial entrepreneur, having founded and led 7 businesses across 5 industries in the last 9 years, and has navigated the entire spectrum of experiences and emotions (the good, the bad and the ugly) that comes with starting, running, closing and exiting businesses.
With her hands-on experience in successfully growing her businesses to 6 & 7 figures, she now helps experts who podcast beat obscurity, amplify their message and build their movements!
The Traffic Pyramid: 4 Steps to Podcast Growth
Figuring out how to get more traffic to your podcast is a huge project, but it is a lot more manageable if you tackle the right work in the right order. Deirdre Tshein is breaking down the 4 steps of the podcast traffic pyramid, the different places you should be spending your time and energy to bring new listeners to your podcast, then deeper into your business.
In the On-Demand Content Library
“I see a lot of people just drop a podcast episode on social media: “It's live!” And that's fine, but where the mistake happens is, where is the hook? Why would someone even want to listen or play the episode?
Give people a reason to listen to it.”